The early 1970s saw a complete turn in trends and styles in respect of costume jewellery, with a return to handmade values and ethnic jewellery which incorporated traditional standards of craftsmanship. Natural materials were used such as feathers, bone and exotic woods, Native American turquoise and silver pieces were also popular, along with pieces made of beaten metal, stones and earthenware beads. Also, brightly coloured enamels which were integrated into bangles, flower brooches and necklaces which was a continuation from the 1960s trends, were also fashionable.
Unlike the 50s and 60s which saw high end quality pieces of
costume jewellery being produced, during the 1970s, the quality of
costume jewellery degraded as a result of the influx of cheap chain
pieces in the early part of the 70s. Out of all the eras so far, the
1970s really stands out as being the decade that was least focused on
jewellery. Nevertheless, lightweight plastic pieces of costume
jewellery, particularly oversize plastic earrings and bangles, still
remained popular. Gold tassel pendants and fob watch pendant on long
gold chains were also on trend during this time.
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